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Fjällräven

Fjällräven is best known for its colourful and ergonomic backpacks originally designed to help reduce back problems among schoolchildren in Sweden. The label was launched more than sixty years ago by Åke Nordin. He wanted a backpack that was supportive, comfortable and would perform well on hikes in his native Sweden. Fjällräven is now a firm favourite among outdoor enthusiasts, offering clothing, performance outerwear and backpacks that are a practical, durable and hardworking plus one for a hike or a city break.

Fjällräven is best known for its colourful and ergonomic backpacks originally designed to help reduce back problems among schoolchildren in Sweden. The label was launched more than sixty years ago by Åke Nordin. He wanted a backpack that was supportive, comfortable and would perform well on hikes in his native Sweden. Fjällräven is now a firm favourite among outdoor enthusiasts, offering clothing, performance outerwear and backpacks that are a practical, durable and hardworking plus one for a hike or a city break.

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