Guide London

Guide London sets itself apart from the crowd with its attention to the finer details and impeccable tailoring. Elegantly patterned shirts are layered with Italian wool jackets, in a selection of both formal and casual styles. The brand was founded in 1988, but founder Isaac Benson has experience with clothing stretching back to ’73. Originally selling knitwear from wholesalers in London’s ‘rag trade’, Benson gradually turned his business into one selling original clothing, produced entirely in the UK from high quality fabrics. Today the brand is still run by Isaac and his sons Jack and Richard, and is known for its excellent range of men’s formal and casual attire.