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IRO

Founded in 2004 by French brothers Laurent and Arik Bitton, IRO combines Parisian sophistication with the relaxed, sportswear-infused style of New York. Taking its cues from music, French tailoring and effortless NYC sensibility, IRO reinvents classic casual separates and imbues each piece with eye-catching detail. The result is a modern collection of elegant staples that each make an individual style statement while fitting seamlessly into a stylish casual wardrobe.

Founded in 2004 by French brothers Laurent and Arik Bitton, IRO combines Parisian sophistication with the relaxed, sportswear-infused style of New York. Taking its cues from music, French tailoring and effortless NYC sensibility, IRO reinvents classic casual separates and imbues each piece with eye-catching detail. The result is a modern collection of elegant staples that each make an individual style statement while fitting seamlessly into a stylish casual wardrobe.

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