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Jovonna London

Independent fashion label Jovonna London was founded in 2007 by designer, Jojo Yan Jiao to offer a collection that spoke to “girls who want something unusual and stylish”. Taking inspiration from the London fashion scene and infused with elements of high fashion design, each collection is highly personal, mixing femininity with a sassy, urban vibe. Characterised by statement coats, urban knitwear and playful evening pieces, this is a chic young label for the in-the-know.

Independent fashion label Jovonna London was founded in 2007 by designer, Jojo Yan Jiao to offer a collection that spoke to “girls who want something unusual and stylish”. Taking inspiration from the London fashion scene and infused with elements of high fashion design, each collection is highly personal, mixing femininity with a sassy, urban vibe. Characterised by statement coats, urban knitwear and playful evening pieces, this is a chic young label for the in-the-know.

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