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Putting a girl-boss twist on American vintage style, L.A-based label Wildfox is known for its tongue-in-cheek slogans, old school typography and fresh, sugary colour palettes. Founded in 2007 by designers and best friends Kimberly Gordon and Emily Faulstich, Wildfox blends playful, effortless elegance with urban rawness. Laid-back and fun, an edgy take on pastels, frayed hems and distressed tees are Wildfox signatures. Shop Wildfox clothing below

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