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YMC

YMC (You Must Create) is known for its elevated basics, taking the foundations of a modern wardrobe and turning them into stylish staples you’ll love wearing. The brand was founded in 1995 by Jimmy Collins and Fraser Moss with the aim of providing simple, versatile clothing, influenced by Fraser Moss‘s love for post-punk and vintage workwear. Pioneers in athleisure, their contemporary, sporty styles are expertly cut, and finished with vintage detailing to create casual, fresh apparel.

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