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5 Preview

Graphic design is central to 5PREVIEW, the label founded by Swedish designer and illustrator Emeli Mårtensson in 2008. Her expressive, bold slogans and play on high fashion branding on high quality cotton tees became an instant hit with fashion influencers, making her youthful, elevated streetwear styles a must-have for a photogenic wardrobe. Now expanded into a full ready-to-wear line, 5PREVIEW is urban, sporty, and nonchalantly cool.

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