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Donna Ida

Known as the ‘Jean Queen of London’, Donna Ida Founder Donna Ida Thornton is renowned for her advanced denim expertise, showcased in her eponymous London boutique. In 2013, she founded Donna Ida, drawing on her knowledge of denim shapes, cuts and washes to create a collection of beautiful, flattering, classic yet innovative jeans. Now a complete ready-to-wear line, IDA is loved for its achingly cool take on modern off-duty style.

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