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New Era

The official cap of NFL sidelines, New Era has a long and proud history in the world of American sport. The company began back in 1920, when German immigrant Ehrhardt Koch founded New Era Cap Co. His son Harold revolutionised the brand by steering it away from the Gatsby-style caps that were fading from fashion, and into the big leagues of pro baseball. Four generations since the humble beginnings of this family business, New Era caps have become a staple for sports fans, professional teams and street style culture alike, with filmmaker Spike Lee’s request for a red Yankees cap in 1996 opening up a whole new world of colourful and varied styles. Pop culture references, collaborations with rappers and those classic logos are all expertly embroidered on a rainbow of backgrounds. Check out our curated selection of New Era caps below now.

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