Founded in 1999 by siblings Serena and Bruno Cibischino, Italian fashion label Niu is constantly evolving and innovating. Niu means ‘nest’ in the Friulian dialect of Italy and is a phonetic transcription of the English word ‘new’, a name that symbolises flying the nest and breaking free to a new way of dressing. The brand believes in the transformative power of beautiful clothes; the way the right dress can be incorporated into your outfit in your own unique way, expressing your personality and giving you confidence. Each season it draws inspiration from its travels to a new part of the world, bringing to life the rich scents of spices, the romantic music and traditional weaving techniques in its collections. Structured and fluid silhouettes reveal an elegant femininity, while cultural patterns are faithfully printed in vibrant, earthy colours. Elegant blouses are tucked into pleated satin midi skirts or worn loose over wide trousers, and layered up for winter with sumptuously soft scarves and flowing longline coats belted high on the waist. Find your Niu style, with our latest edit below.

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