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No Ka'Oi

Blurring the lines between workout gear and streetwear is No Ka’Oi, an Italian label named for a Hawaiian phrase meaning ‘the best’. With a signature style involving colour-blocking and an experimentation with fabrics and silhouettes, you can see fringing, frills and decorative stitching sitting incongruously on mesh and denim alike, while sporty, technical fabrics are given a striking finish with space-age metallic coatings and optical illusion prints. Their playfully eclectic yet sleek and urban aesthetic lends itself to looking fresh both at the gym and in the city, whenever you feel like elevating your look with a little unexpected edge.

Creative director Simona Finelli founded the brand in 2014, combining her interests in fitness, art and contemporary culture. As a Made in Rivieli brand – a group founded in 1991 which works with major fashion houses as an expert in tailoring and embroidery – it has a wealth of experience in the industry to ensure its designs are constructed to the highest quality, with its eye-catching details interpreted from the company’s heritage. Browse the latest drops from No Ka’Oi at Atterley now.

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