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Not Shy

Parisian knitwear label NOTSHY was founded in 1998 by Jean-Pascal Candau and Olivier Criq, who wanted to bring a contemporary edge to the world of cashmere. Coveted for its decadent softness and warmth, cashmere is an undisputed symbol of luxury, yet it is often wasted on tired, outdated garments. NOTSHY dares to take a new approach, playing with unusual combinations such as lace, silk, leather and embroidery to accentuate the beauty of the plush fabric; the brand’s signature look is one of feminine elegance, a refined yet casual glamour with a romantic, rock ‘n’ roll twist. It also works responsibly with its partners in Mongolia to ensure their expert teams are treated fairly, and that the goats are well cared-for. Wrap up warm for winter in sumptuous style, with NOTSHY cashmere and wool.

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