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NYDJ

Launched in 2003, NYDJ (Not Your Daughters Jeans) was founded by women for women around the concept of creating the perfect jeans that truly flatter your body. The original slimming jeans, NYDJ draws on high fashion tailoring techniques to sculpt the wearer with its exclusive Lift Tuck technology. Premium fabric that infuses classic denim with stretch and shape retention properties allows NYDJ to flatten at the front and sculpt your gorgeous curves for addictively comfortable, figure-enhancing jeans. A wide range of up-to-date cuts are offered, from glamorous skinnies to sophisticated straight styles, laid-back ankle crops to perfectly tailored trousers, and even a collection of chic tops designed to work beautifully with your favourite NYDJ jeans.

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