Style Notes


Fashion Month has evolved to become so much more than a preview of designers’ and brands’ latest collections. While future trends unfold on the catwalks, it is on the streets where the most blog-able sartorial moments occur. From Scandi style capitals Copenhagen and Stockholm to big-hitting headliners New York, London, Paris and Milan, we can reliably count on the industry’s best-dressed to turn out for a month-long street style showcase, providing a visual feast to inspire our shopping carts and wishlists alike.

When taking a closer look at how these stylists, editors, bloggers and Instagrammers create their ensembles, an unexpected pattern emerges. What becomes ever apparent is that these tastemakers have mastered the art of the ‘instant impact outfit’. That is to say, capsule wardrobes curated to attract the shutter clicks of the most revered street style photographers and cause a flurry of regrams, tweets, pins - you name it. So how can you apply this formula to your own outfits, and your own personal style? Here we unpick the three key looks we’ve found to be essential to this distinctive oeuvre of dressing.



Without a doubt, a tailored jacket is a year-round wardrobe staple. From the office to off-duty, the humble blazer bears a chameleon-like ability to transform any look with its powers of versatility. It follows suit that styling connotations can be so contradictory: genteel but relaxed, put-together but effortless, conforming but bold. Cuts similarly vary from sharp and fitted to boxy and oversized. In short: there's a blazer for every occasion and every mood.

Twinning in head-to-toe magenta, Scandi influencers Darja Barannik and Tine Andrea turned to tailored co-ords to make their statement at Copenhagen Fashion Week. Get the look by stepping out in monochromatic, attention-grabbing shades and consider matching shoes and accessories to maximise the effect. Another attendee cinched her 90s inspired checked blazer with a neat waist belt for added volume.  Replicate with similarly bold plaids or refined heritage tartans.

Part of the continued attraction to blazers is their transitional, trans-seasonal relevance. When the weather dips, layer up over rollneck jumpers, pair with jeans or slip underneath long coats. For milder climes, blazers provide a cool contrast to floaty and feminine dresses and skirts. Your go-to labels include cult Canadian outfitters Smythe and influencer-approved Copenhagen brand Gestuz.



The fashion pack knows the printed dress is an instant shortcut to a statement-making street style look - perfect for days when outfit inspiration is in short supply. Dressed up or down, this season we're embracing high impact geometric patterns, paint-splashed florals and wild animal prints.

Vintage-inspired midi dresses continue to capture the attention of the most stylish of fashion month showgoers: high necklines, ruffled trims, and asymmetric hems provide a contemporary take on prairie chic. NYC editor Alyssa Coscarelli counterbalances her punchy polka dot dress with fuss-free accessories, opting for striking white boots and a minimalist colour-pop bag. Another guest caused a stir at New York Fashion Week with a floral dress in an eye-catching palette of primary hues. Once again the outfit additions let the dress do the talking - a playful faux fur coat and du-jour hiking boots marry together in eccentric juxtaposition.

Perhaps the consistent appeal of these head-turning styles is their ability to instil confidence, empowerment and optimism in the women who wear them. Embracing these unapologetically feminine pieces can be seen as a reflection of the rise of feminism in fashion.

On a more practical note - much like tailoring, printed dresses have real perennial staying power: a wardrobe requirement when travel between fashion capitals - and their varying climates - is involved. Ankle boots and winter coats will work just as well as sneakers and sweaters for instance. This season look to trendsetting Danish labels Ganni and Stine Goya for bold, head-turning prints and unexpected colourways. Consider also the iconic designs of Diane Von Furstenberg and 70s romance of See by Chloe.



Oatmeal, biscuit, honey, caramel: one would be forgiven for mistaking this for a shopping list. Rather, this is a recipe for the deluxe colour palette we see year in year out on the fashion pack's most-stylish. Tonal neutrals are recognised in the rulebook as the easiest way to exude elegance and sophistication. Street stylers know, for example, that the simple addition of a camel coat will instantly look expensive and high end, so it's a good idea to have one in your repertoire to elevate otherwise ordinary ensembles.

In Paris, Fashion Director Julie Pelipas proved the trend-defying powers of a neutral dress code when she went full beige in relaxed trousers, a loose fitting shirt and a roomy trench. Love this look? Think pared-back but powerful and accessorise sparingly: the addition of sunglasses will look impossibly chic. Truly living up to the term 'timeless', neutral colour palettes can denote both classic luxury and contemporary minimalism, and appeal to wearers of all ages.

When putting your personal stamp on this style, you can nuance multiple shades at once to build dimension, or get playful by adding colourful accents to the equation. In terms of key pieces to consider for your capsule: the trench coat, as mentioned, is the perfect spring staple. Others include investment cashmere sweaters and romantic sheer blouses that will easily slot in beside those love-forever items you already own.


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