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ASK THE JEAN QUEEN: DONNA IDA GIVES HER BEST DENIM ADVICE

Donna Ida denim is the label celebrities and influencers alike are swooning over. The designer, also known as the ‘Jean Queen’, is an bona fide expert in buying and styling denim. Here, she answers our burning questions...

When it comes to wardrobe essentials, denim will always reign supreme. No closet is complete without at least one pair of jeans. But why restrict yourself? With so many must-have styles to tempt you, before you know it you'll be faced with a wall of blue denim every time you open your wardrobe.

No one knows this better than Donna Ida Thornton. The Australian jean guru is no stranger to denim addiction. She has founded an entire business on her love of the timeless fabric. And with her help, you can fine-tune your denim repertoire and invest in her recommended trans-seasonal styles.

Which 3 jean styles does every girl need in her wardrobe?

Which 3 jean styles does every girl need in her wardrobe?

Boyfriend, cropped and flared in classic mid-blue, black and white washes. If you are tall, a cigarette leg is so chic. If you are short and curvy, cropped and skinny styles work; if you are boyish, a boyfriend jean. And flares, if you can wear them, are so classic.”

How can I wear denim if I don't like jeans?

How can I wear denim if I don't like jeans?

“A jumpsuit is a special piece and can feel dressier than jeans. I love the Cassandra jumpsuit with a platform trainer and a belt bag for day – so sporty and cool.  And then for evening switch to heels and a great bag. Or go for black or white jeans: the jeans you wear when you’re not wearing jeans.  Also consider a different fabric, like cord or velvet.”

Which denim trends do you predict coming back?

Which denim trends do you predict coming back?

“Jeans are so season-less and timeless now, and for me all styles are winners – what works for your body is the best style to go for. Denim is so cyclical, but it never fails to excite me. There is something so fresh about denim. It always feels modern, of the moment, cool and so right. I do think we will start to see more patchwork and wide legs – and there is always a stylish way to wear them.”

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