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7 EASY WAYS TO MAKE YOUR WARDROBE MORE SUSTAINABLE

We all want to be more considerate when it comes to our wardrobes, but admittedly it's difficult to know how to be more sustainable. Really, though, if you're making an active effort to be more ethical, that's the first step. To help you on your way to becoming stylishly sustainable, we've done our homework to bring you seven simple ways to start your thoughtful journey.

GET THE WEAR
Chances are, you’ve probably already heard of the 30 wears test. Essentially, it's a social media movement encouraging users to get at least 30 wears out of every garment they own. We suggest going through your wardrobe, pin-pointing pieces you haven't worn in some time, and working out why that is. From now on, before you make a fashion purchase, ask yourself whether you can see yourself getting 30 wears out of it. If the answer is no, you need to revaluate it.

REPAIR AND REPURPOSE
What do you do when you find a hole in your clothing? If you’re anything like us, chances are it winds up in the laundry basket where it’ll loom in the darkness, only to be thrown out at a later time. Instead, learn how to repair your clothes and accessories – or, if you’re not DIY-inclined, pay a professional to do it. Regardless, think twice before using it as an excuse to buy something new.

WASH WITH CARE
It’s all too easy to wear something once, add it to the washing pile and chuck it into the machine. Before you do, however, take a moment to question whether the item actually requires washing. Washing machines require copious amounts of water and energy to do their thing. This directly effects the environment from the moment you switch it on. Wash less and at cooler temperatures for a immediate way of minimising your carbon footprint.

DONATE OR SWAP YOUR UNWANTED CLOTHES
To make your wardrobe more sustainable, you must minimise your waste. Thousands of tonnes of clothing are sent to landfills each year, with governments buckling under pressure to dispose of our unwanted garments. Instead of thoughtlessly throwing away pre-worn pieces, consider donating them to a worthy cause instead. That, or arrange a clothing swap with your closest friends.

DEFY THE SEASONS Versatility is key when it comes to curating a more sustainable wardrobe. Put simply, you’ll get less wear out of a high-summer bra top as you will, say, a camisole, which can be styled in a multitude of ways year-round. By investing in pieces with a longer lifespans, you’ll get continual use of them. You'll also find yourself spending less frivolously. A win-win as far as we’re concerned. Debra McCann, founder of Atterley Boutique The Mercantile London, agrees and explains why longevity means so much to her. "There's a quote by Robert Swan that really resonates with me. It's 'the greatest threat to the planet is the belief that someone else will save it.' These words go through my head and make me double check every purchase for the store. Slowly we are being offered more and more sustainable options from our brands, product that you fall head over heels in love with and wear continuously, and then love it all the more when you find out the pioneering methods and forward thinking production process its been through. We are so excited at Mercantile to be introducing more and more ethical, fair trade, sustainable, local and organic products."

KNOW YOUR BRANDS One of the most difficult things about working out how to be more sustainable is, quite simply, knowing where to start. Let's talk brands—Veja, Faithfull The Brand and Atterley favourite Beaumont Organic are just some of the sustainable labels you’ll find on Atterley via our boutiques. Furthermore, we also suggest downloading the Good On You app. Type a brand name into the app to see how it fares in terms of labour, environment and animal welfare. All the data contributes to its sustainability scoring, so you can shop sustainably with confidence. We spoke to Helen Aye-Maung, Ecommerce Manager at Beaumont Organics, who explained what sustainability means to the brand. "Since 2008 Beaumont Organic has been paving the way for fashion to have a more sustainable future. We do this by making contemporary conscious clothing for the modern woman. Sustainability is at the heart of everything we do; from the eco and organic fabrics we use in our clothing, to the shipping and packaging options we select. Our style is minimal, classic and comfortable in the fit, designed to work with a women's body as it changes and to last beyond any one trend or season."

CHOOSE QUALITY OVER QUANTITY We’ve all succumbed to the temptations of the high-street. However, continuing to buy low-quality garments that require replacement at an exponential rate only adds fuel to the fire. Fast-fashion requires factories to work round-the-clock to meet demands. This in turn requires excessive energy. Indeed, buying better quality, more sustainable pieces is likely to cost you more money. That said, if it lasts you two, five or ten times longer than a less eco-friendly item, then it’s a no-brainer. Essentially, save up, invest and buy less. This is a sentiment shared by Atterley Boutique, Livotte. "Quality, consistency and sustainability are at our core," explain’s its co-founders, Beth and Delphine. "Livotte London was born out of a personal need in our wardrobes and it was obvious to us from day one that it should be designed and produced locally using the best materials we could source in the UK. From our supply chain and monthly newsletter, Modern Women Doing Great Things, to our charity initiatives, we strive to support UK businesses, highlight female entrepreneurship, and give back to our community."

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