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Style Notes

LESSONS IN PRINT FROM THE SCANDI STYLE SET

Think you know how to wear print? These Scandinavian style muses can teach us a thing or two...

Long have we looked to the streets of Copenhagen, Stockholm and Oslo for style inspiration. The resident fashion pack are experts in putting together swoon-worthy outfits.

The area where they particularly excel? Prints, of course. From bold, bright patterns to classic motifs, Scandinavians' playful approach to styling and wearing prints is awe-inspiring. The pairings are never obvious, but the result is always polished. It can be difficult to know which patterns work well together, and when you've just got too much going on – so, if you want to pull off print like the Scandi style set, keep scrolling for the top tips we've observed...

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1. How to Successfully Print Clash

1. How to Successfully Print Clash

Copenhagen-based influencer Emili Sindlev is the queen of print clashing. According to her dreamy Insta feed, the key is in picking out similar hues or motifs across the two prints. Take a tonal approach and opt for different shades of green, or play with different check sizes. A vertical striped skirt paired with horizontal striped top is an easy way to try out the trend.

2. No Print is Too Bold

2. No Print is Too Bold

The Nordic fashion set aren't afraid to go all-out. No print is too loud, and no colour too vibrant. Take note from Danish style guru Jeanette Madsen and don a bold colour palette and head-turning prints. Lucky for you, our Boutique Buyers' statement styles would look right at home in a Scandi fashion girl's wardrobe...

3. When in Doubt, Stick to the Classics

3. When in Doubt, Stick to the Classics

While Scandinavian style is undeniably fun and playful, it's also celebrated for its refinement and sophistication. When she's not sporting eye-catching prints and statement silhouettes, Norwegian stylist Marianne Theodorsen looks just as polished in a leopard-look number. Stripes, polka dots, animal print – these classic patterns will never go out of style.

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