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GREAT DANES: SCANDI STYLE NOTES

The Scandi fashion capital gaining prominence with every passing season, Copenhagen is fast becoming the style set’s most coveted destination.  With the approach of Copenhagen Fashion Week, we’re taking notes on the evolution of the Scandinavian style sense, what makes it so distinctive, and how to get the look.

Danish labels Stine Goya, Ganni and Gestuz set the tone season after season with trend defining collections that inspire the quirky-chic outfits of Instagram’s most-watched influencers. Once synonymous with a pared-back minimalism, the term 'Scandi chic' now conjures an increasingly playful and experimental perspective. Expect dresses, tailoring and knitwear infused with retro references, colour-pop hues and talking-point prints.

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Sumptuous textiles adorned in rich colours and emboldened prints speak to the love-forever luxury that Scandinavian design denotes. Once favouring muted palettes, Nordic bloggers are now tending towards unexpected textures and tones. Think elegant kimonos, dresses and blouses, but in kaleidoscopic colour. Juxtapose these styles with essential denim and toned-down accessories to capture the high-low appeal of the Scandi style sensibility.

A melting pot of micro trends, Scandi street style has become the fashion world's go-to for the freshest sartorial inspiration, where unexpected combinations and styling quirks abound. This season saw a clash of the masculine and feminine through a chic play with proportion. Get the look by juxtaposing oversized, boxy tailoring with more delicate separates, or give an urban appeal to printed midi dresses with a pair of chunky, 80s-inspired trainers.

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