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Take note from Copenhagen Fashion Week and adopt the Danish dress code with these need-to-know Scandinavian fashion brands.

Scandi style has long been cited as a source of inspiration, admired for balancing whimsy with refinement in a way that is truly unique—and instantly identifiable. Think quirky prints and polished tailoring; long-line jackets and perfectly-fitted denim. The Scandi girl isn’t afraid to play with proportions or clash her patterns. Even a simple jeans and T-shirt combination seems elevated when she wears it, and animal print midi dresses have never looked better.

In short, Scandinavian style is eclectic, elegant and effortlessly chic. There must be something in the Northern air that lends itself to this sartorial ease. So, what is the essence of Scandi styling? Is there an exact formula, or does it come naturally? With Copenhagen Fashion Week still fresh on our minds, there’s no better time to try to figure it out. With the help of our Boutique Buyers and their expertise, you can emulate the Nordic style masters – starting with these three key Scandinavian fashion brands.

Stine Goya

Stine Goya

Celebrated for its quirky prints and playful aesthetic, Stine Goya has gained immense popularity in Scandinavia – and beyond. Thanks to this cheerful label, your search for the perfect rainbow-striped midi dress is over. We asked Danny from Atterley Boutique Grace & Mabel what she loves about the kind of fun, frivolous fashion Stine Goya epitomises.

“The Scandi brands seem to be leading the market with their ability to combine simple silhouettes and sharp tailoring with bold prints and exquisite details. They are not afraid to clash patterns, mix textures and colours and therefore create a sense of fun and playfulness whilst remaining effortless and cool.”



A quick scroll through Instagram is guaranteed to acquaint you with Ganni. Credited with more it-pieces than we can keep track of – from two-tone cowboy boots to pastel knits –, the cult label is a firm favourite among influencers and celebrities alike. And its success shows no sign of slowing down, so shop our selection before it sells out…

Samsoe & Samsoe

Samsoe & Samsoe

Class and refinement is at the heart of Copenhagen-based label Samsøe & Samsøe. Expect chic and long-lasting wardrobe staples, from basic tees to silky midi skirts. Perfect for day-to-night dressing. Katie from Atterley Boutique Pom London shared with us her favourite piece from the Danish brand:

“Samsøe & Samsøe creates long-lasting beautiful pieces which stand the test of time in our wardrobes. One of our favourite pieces this season is Samsøe & Samsøe's stunning Alsop skirt, crafted from a beautiful fluid satin feel material which hangs beautifully and can be worn from season to season. A true wardrobe classic.”


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