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3 PILLARS OF EFFORTLESS SCANDINAVIAN STYLE

The first step to emulating Scandinavian style is understanding it. So, we asked a Copenhagen-based fashion expert exactly what makes the sought-after look so special...

There's a reason we all look to Copenhagen and Stockholm for outfit inspiration. The resident fashion packs have a unique intuition when it comes to styling and designing clothes; only in Scandinavia can minimalism and drama work together so seamlessly. But what is the secret to their sartorial success? And how can we achieve the refinement that is Scandinavian style?

Enter TTLL boutique, a lovingly curated space in the heart of the Danish capital. Owner Thomas Anderson seeks out under-the-radar Scandinavian brands, stocking high-quality, special pieces that demonstrate the best of contemporary, local design. From Rodebjer's sculptural show-stoppers to House of Dagmar's sustainable creations, Thomas works with top-tier Scandinavian fashion on a daily basis. With this in mind, we knew he'd be well-placed to identify the key characteristics of the iconic look...

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Inventive shapes

Inventive shapes

“Playing with silhouettes is a clear signature of many Scandinavian brands. But it's not just about creating an exciting silhouette; it's about feeling comfortable, being effortlessly stylish and, of course, looking great. The simplest details that alter the lines of the body not only create an interesting silhouette, they also enhance your look and make your outfit as a whole more interesting.”

Updated classics

Updated classics

“Basics are not boring garments; they can be fun and exciting, yet timeless and easy to style. They are the spine of any wardrobe. And no one does basics quite like the Scandinavians. High-quality staples minimise our consumption; we aim to buy better and more durable pieces that can serve many purposes and last longer. If you have the right investment pieces you will always have the perfect wardrobe to build your seasonal look around.”

Sophisticated prints

Sophisticated prints

“People often think of Scandinavian style as minimalistic and almost basic in its aesthetic. But brands like Rodebjer, Dea Kudibal, House of Dagmar, Stine Ladefoged and HunKøn has found their own way of creating prints that are small pieces of art, yet their garments are still very wearable and full of statement. If you mix and match your favourite prints with colourful garments you will stand out, day or night.”

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