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3 PILLARS OF EFFORTLESS SCANDINAVIAN STYLE

The first step to emulating Scandinavian style is understanding it. So, we asked a resident fashion expert what makes the aesthetic so special...

There's a reason we all look to Copenhagen and Stockholm for outfit inspiration. The cities' fashion packs have a knack for easily and elegantly styling clothes; only in Scandinavia can minimalism and drama seamlessly blend to create a truly unique, globally sought-after aesthetic. But attempting to recreate our favourite street style looks can be a challenge. What is the secret to their sartorial success? How can we achieve the effortlessness that is Scandinavian styling?

Cue TTLL boutique, a lovingly curated space in the heart of the Danish capital. Owner Thomas Anderson seeks out under-the-radar Scandinavian brands, stocking high-quality, special styles that will stand the test of time. From Rodebjer's luxurious staples to House of Dagmar's fun printed pieces, Thomas works with the best of modern Scandinavian design on a daily basis. With this in mind, we knew he'd be well-placed to identify the key characteristics of the iconic look...

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Chic Shapes

Chic Shapes

“Playing with silhouettes is a clear signature of many Scandinavian brands. But it's not just about creating an exciting silhouette; it's about feeling comfortable, being effortlessly stylish and, of course, looking great. The simplest details that alter the lines of the body not only create an interesting silhouette, they also enhance your look and make your outfit as a whole more interesting.”

Unexpected Prints

Unexpected Prints

“People often think of Scandinavian style as minimalistic and almost basic in its aesthetic. But brands like Rodebjer, Dea Kudibal, House of Dagmar, Stine Ladefoged and HunKøn has found their own way of creating prints that are small pieces of art, yet their garments are still very wearable and full of statement. If you mix and match your favourite prints with colourful garments you will stand out, day or night.”

Wardrobe Foundations

Wardrobe Foundations

“Basics are not boring garments; they can be fun and exciting, yet timeless and easy to style. They are the spine of any wardrobe. And no one does basics quite like the Scandinavians. High-quality staples minimise our consumption; we aim to buy better and more durable pieces that can serve many purposes and last longer. If you have the right investment pieces you will always have the perfect wardrobe to build your seasonal look around.”

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