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Style Notes

THE THOUGHTFUL LABELS TAKING OVER INSTAGRAM

Are you rethinking the way you shop? These need-to-know sustainable brands are probably on your Insta feed – and should be on your wish list.

Giving your closet an eco makeover is a daunting task. What about all those cute leather handbags? And can we still partake in transient trends? The good news is you can be a conscious shopper without sacrificing your personal style. The thought of letting go of your fail-safe brands and must-have seasonal pieces may be off-putting. But don’t fret – we're not suggesting you jump ship overnight and ditch all of your favourite labels in support of eco alternatives. It's all about making an effort.

From natural fibres to less-questionable production lines, labels big and small are taking steps to reduce their carbon footprint. Our Boutique Buyer's have picked the best of the bunch. Shopping responsibly doesn't have to be boring: These on-trend, influencer-approved brands will get you started on your sustainability journey.

Faithfull The Brand

Faithfull The Brand

If you’ve spent any time on Instagram, you’re probably already familiar with Faithfull the Brand. From Lucy Williams to Monikh Dale, countless influences have been spotted in the signature ditsy dresses and lightweight co-ords. Embodying the spirit of travel, the breezy Bali-based label is inspired by the eclecticism of its exotic home turf. Each piece is sourced, made and hand-dyed on the Indonesian island. The company works directly with a fairly-compensated team of local workers who use traditional, generations-old techniques to ensure each garment is something special.

Veja

Veja

Whether you’re a girly-girl or a sports-luxe enthusiast, you need a pair of Veja’s in your wardrobe. The French footwear brand uses organic materials and Amazonian rubber to create minimal and, most importantly, ethical trainers. Ethical not just because of the sensible fabric choices, but also the company’s dedication to total transparency around working conditions. No poorly-run factories here. The clean kicks are available in various colourways; each pair complete with its trademark ‘V’ motif. It turns out comfort, style and environmental awareness aren’t mutually exclusive. What’s not to like?

Nanushka

Nanushka

For Hungarian label Nanushka, sourcing and creating alternative materials is the key to long-term sustainability. The brand is a popular choice among the Insta elite, best known for its innovative vegan leather – as buttery smooth, long-lasting and premium as the real thing, but without all the chemicals. Ultra-contemporary and cleverly designed, Nanushka's cult pieces will last you longer than just a season. Bypass the tanning industry with a pair of divine faux-leather trousers or trendy puffa jacket – you’ll be making a statement in more ways than one.

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