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Style Notes

ECO-FRIENDLY LABELS YOU'VE SEEN ON INSTAGRAM

Are you rethinking the way you shop? These need-to-know sustainable brands are probably on your Insta feed – and should be on your wishlist.

What do you think of when you hear the words 'sustainable fashion?' Maybe you picture plain cotton t-shirts and clunky faux leather shoes. Or perhaps your mind goes straight to hemp harem pants and '70s-tinged paisley dresses. But the truth is, not only is sustainable fashion the smarter choice – in some cases, it's nothing short of cool.

Instagram's style-set have their fingers on the pulse when it comes to knowing which labels are 'It'. And for some of these worthy brands, amongst their contemporary appeal and on-trend designs is a suitable dose of thoughtfulness. From the innovative use of fabrics to more ethical production lines, labels big and small are taking steps to reduce their carbon footprint. Don't know where to look? These influencer-approved brands will get you started on your sustainability journey...

@belenhostalet

Faithfull the Brand

If you’ve spent any time on Instagram, you’re probably already familiar with Faithfull the Brand. From Lucy Williams to Monikh Dale, countless influences have been spotted in the signature ditsy dresses and lightweight co-ords. Embodying the spirit of travel, the breezy Bali-based label is inspired by the eclecticism of its exotic home turf. Each piece is sourced, made and hand-dyed on the Indonesian island. The company works directly with a fairly-compensated team of local workers who use traditional, generations-old techniques to ensure each garment is something special.

@lucywilliams02

Veja

Whether you’re a girly-girl or a sports-luxe enthusiast, you need a pair of Veja’s in your wardrobe. The French footwear brand uses organic materials and Amazonian rubber to create minimal and, most importantly, ethical trainers. Ethical not just because of the sensible fabric choices, but also the company’s dedication to total transparency around working conditions. No poorly-run factories here. The clean kicks are available in various colourways; each pair complete with its trademark ‘V’ motif. It turns out comfort, style and environmental awareness aren’t mutually exclusive. What’s not to like?

Nanushka

Nanushka

@ps.shadesofmylife

Nanushka

For Hungarian label Nanushka, sourcing and creating alternative materials is the key to long-term sustainability. The brand is a popular choice among the Insta elite, best known for its innovative vegan leather – as buttery smooth, long-lasting and premium as the real thing, but without all the chemicals and animal cruelty. Ultra-contemporary and cleverly designed, Nanushka's cult pieces will last you longer than just a season. Bypass the tanning industry with a pair of divine faux-leather trousers or trendy puffa jacket – you’ll be making a statement in more ways than one.

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